A lot is going on at Aacer Flooring. Only a few months ago we wrote about its facility expansion and the launch of its Heartland Collection.
More recently, Aacer announced a second expansion to enable production of engineered wood flooring lines. And it launched another prefinished, solid wood flooring collection: Countryside. The newest collection is wire-brushed, micro-beveled, and available in 3 ¼” and 5” widths.
Touring Aacer’s Countryside
Naming wood flooring products is about telling a story, and in few words. Countryside’s story is one of Wisconsin’s state parks, nature, outdoors.
Look at the names within the Countryside Collection. With a road map in hand, you could tour the sights and outdoor recreation highlights of the upper Midwestern state. Each of the 12 Countryside products has a place on the map.
Names like Devil’s Lake, Burnet Island, Rocky Arbor and Copper Falls conjure memories for those who know Wisconsin’s outdoors. Summer’s spent camping, swimming, boating. Winter’s spent snowmobiling, Nordic skiing, ice fishing.
For those who are less familiar with the state, the story still is one of quality Northern hardwoods. One of home-grown, American-made wood flooring. Wood that comes from prime soil and climate, and a short growing season.
Aacer’s Growing Season
Within the past several months, Aacer’s Peshtigo, Wis., manufacturing footprint has grown to 315,000 square feet. It has the capacity to produce more than 35 million board feet of wood flooring each year.
By spring 2017, the factory will be more than 330,000 square feet in size. And Aacer will be able to produce engineered wood flooring that will mirror its Heartland and Countryside solid wood flooring collections.
“With the two expansions, we not only are capable of producing flooring completely in-house, we are able to offer a fuller range of products to meet customer’s goals,” says Steven Gutsch, Jr., Western Regional Sales Manager.
“Countryside, being our wire-brushed collection, offers the distressed, worn look that is so popular. It has that beautiful look of life lived with it. It looks like flooring with a story to tell.”