2016's Most Share-Worthy Content

27 Dec 2016 0 Comments 0 Trackbacks Adam Williams

A new year is coming into view. Before we lean full-weight forward, looking at a year of plans for continued growth and new opportunities with our partners and customers, we’re reviewing the year that’s closing.

What was great? What needs to be tweaked? How can we always get better at what we do?

And with that, we’re reviewing the performance of the Palo Duro Blog, and the goal of it being a valuable resource for our audience: wood flooring professionals and their customers. We focus on creating informative and share-worthy content that makes their lives easier.

We launched the blog this past spring as part of the new mobile-friendly Palo Duro Hardwoods website. Since then, the most viewed blog posts have covered the most important flooring topics.

Here’s a recap, highlighting key points of those valuable technical topics and product features.


How Relative Humidity Affects Wood Flooring | Palo Duro Hardwoods Blog

How Humidity Affects Wood Flooring

Our “Humidity Matters” post is our most popular. For good reason. It’s one of the most important factors for success of a floor.

This post answers these top questions about humidity and wood flooring:

What is relative humidity?

How does relative humidity affect wood flooring?

What is proper relative humidity for maintaining wood flooring?

Who is responsible for controlling humidity and the success of wood flooring installation?

Read the full “Humidity Matters” blog post.


How to Choose Between Engineered and Solid Wood Flooring | Palo Duro Hardwoods Blog

How to Choose Between Engineered + Solid Wood Flooring

Our second-most popular blog post digs into the decision between engineered and solid wood flooring.

This post provides definitions of what is engineered wood flooring and what is solid wood flooring. It also answers these questions:

What does wood flooring stability mean?

What do incorrect humidity levels do to wood flooring?

How does Colorado’s dry climate affect wood flooring?

What can homeowners do to make wood flooring last for generations?

Read the “Solid vs. Engineered” post.


The Truth About Acclimation of Wood Flooring on the Palo Duro Hardwoods Blog

The Truth About Acclimation of Wood Flooring

Our third most popular topic tells the importance of proper wood flooring acclimation and how it’s affected by geography and climate. It also debunks the acclimation myth, clarifying why three days is not the magical catch-all period for acclimating wood flooring.

This blog post answers these wood flooring acclimation questions:

What is wood flooring acclimation?

What variables affect the acclimation time of wood flooring?

What is proper storage for wood flooring while acclimating?

What are good climate conditions for acclimating?

How to check moisture content for acclimation of wood flooring?

Read the “Acclimation of Wood Flooring” post.

Top Views in Featured Products

Our new website also spotlights Palo Duro partners’ progress, including flooring innovations and trends. The Featured Product section on our homepage links to the highlighted manufacturer’s product, collection and catalog. It also links to a related blog post that dives into the story of that product.

The five most popular product features of 2016:

Hallmark Floors’ Novella

“Novella is our ‘greatest hits’ in regard to engineered hardwood flooring. The collection showcases the best in Hallmark Floors’ designs for color, selection and durability. We put our hearts into every detail from the design elements to the collection’s name.” Read the full post.


WD Flooring's Empire State of Mind on the Palo Duro Hardwoods Blog

WD Flooring’s ‘Empire State of Mind’

“Empire represents the summit of how we view taking chances in the market. It shows our range of creativity, what’s possible when we collaborate with clients for custom results.” Read the full post.

Shamrock Plank Flooring’s ‘Old West’

“Rancho Madera is designed beautifully. It reminds us of all we think of when imagining the history, durability and romance of the land of cowboys, saloons, and rugged frontier.” Read the full post.

Palo Duro’s Colorado Mountain Collection

The Colorado Mountain Collection celebrates Rocky Mountain lifestyle with high-end, hand-made quality. It offers some of Europe’s age-old techniques of smoked and reactive stain treatments to produce a naturally aged and color-varied effect that is not achievable on a job-site application, due to the controlled-environment requirements and complexity of the process. Read the full post.

Colorado Mountain Collection on Palo Duro Hardwoods Blog

Aacer Flooring’s ‘Northern Countryside’

“Countryside, being our wire-brushed collection, offers the distressed, worn look that is so popular. It has that beautiful look of life lived with it. It looks like flooring with a story to tell.” Read the full post.

Follow + Help Create Palo Duro Content

Follow our blog and more content through our monthly email newsletter and our Facebook, Instagram, Twitter and Houzz social media pages.

Do you have suggestions for content that would help you, your employees or customers? We are your third-party voice to reinforce our common messages. Use our contact form at the bottom of the page to send in your ideas.

Adam Williams

Adam is the Marketing Guy  for Palo Duro Hardwoods. He previously managed marketing for the National Wood Flooring Association.


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